Plenty of businesses have made the switch to digital signage, but you may be unsure if it’s right for your company as well. Digital signage can be used to provide public information, convey internal communication or share product information to enhance customer service, promotions and brand recognition. To help you decide if digital signage is worth your time and effort. This list of digital signage software products will give you plenty of options to choose from no matter what your needs are. No matter which software you choose, though, the good news. That digital signage provides many benefits such as cost savings, efficiency and greater engagement with customers and employees.
An introduction
The uses of digital signage are countless. From public libraries using it to display events and meeting times, to retail outlets posting messages about sales or new products. And even restaurants featuring cooking directions in a homey kitchen. Digital signage can be used in many unique ways. It’s versatile, easy-to-use and appealing. Which is why many businesses choose digital signage over traditional signs or posters. If you have yet to invest in digital signage software for your business, check out these three options.
How does it work?
There are three main uses of digital signage. The first one is to display public information, like menus, store hours and advertisements. The second one is to send internal communication by displaying news, alerts and updates about other functions within a business like a restaurant or a building lobby. Finally, it can be used to share product information and boost customer service with a broader view at promoting brands and creating brand recognition. Digital signage software is relatively easy to use because it provides many advanced features. That allow you to easily create custom content that you can then distribute across your network.
What are the benefits?
There are a number of benefits associated with implementing digital signage software in your business. In fact, there are so many, that it is impossible to name them all here. Instead, we will discuss 3 of our favorites: 1) Cost-effective and affordable; 2) Versatile and adaptable; 3) Monitor customer behavior in real time. Our final benefit is perhaps our favorite… 4) It’s easy! (Kidding!) While digital signage can seem intimidating at first, once you get past those initial roadblocks, you will find that it’s actually quite simple to use. And if you have questions along the way, don’t hesitate to reach out to us! We’re always happy to help. Now let’s dive into these three great benefits…
Who could use digital signage?
As businesses become more technologically advanced, they’re looking for ways to share information with their customers. Digital signage provides a way to do that. It allows companies to share updates and announcements, promote products and services and even educate people on how certain processes work. So if you want your company to be at forefront of marketing trends or simply want a way help customers understand how things work better.
Who couldn’t use it? Pretty much everyone could benefit from it. However, since it’s most effective when used as an interactive platform, business that have interactivity built into their brand would benefit most from it. For example: restaurants are always looking for new ways to engage with their customers while also giving them new information about what’s available on their menu or just making sure people know when tables are ready; doctors’ offices can use digital signage to show patients where different departments are located within an office complex; stores can use it as part of an in-store display to make sure people know about sales going on or special events happening in store etc…
Now what?
With so many digital signage options available today, it can be difficult choosing which one is right for your business. The best way to narrow down your choices is by identifying what type of information you want to display and how you want that information conveyed. Is a change in price or a menu update more important than daily specials? If your restaurant’s social media presence takes center stage, perhaps a Facebook feed would be better suited.
For example, if you just want customers who are nearby to know what time you close. Then even an inexpensive LCD monitor with basic software may do the trick—it all depends on what matters most. Once you’ve decided what features matter most, research and compare digital signage providers based on those features. You might also consider asking other local businesses about their experiences with different providers. Once you’ve narrowed down your list, check out reviews from real users (as opposed to salespeople) before making a final decision.
What should I show on digital signage
Presenting relevant content at a store’s check-out aisle, at its entrance or in other strategically placed locations is one of many reasons exist. Whether you’re providing customers with product information (especially if your storefront is a showroom or an e-commerce site). Acting as an internal messaging tool between departments, or keeping everyone up-to-date on company news and upcoming events, digital signage has numerous applications.
Luckily, finding software that helps you get it done doesn’t have to be difficult. Here are three easy solutions that are sure to satisfy your business needs. In most cases, it all comes down to budget: You can choose from cloud-based systems that don’t require any additional hardware (but do come with recurring monthly fees). Or from platforms designed specifically for point-of-sale devices. While most digital signage options are fairly simple to use and offer intuitive interfaces, there’s no getting around how complex choosing software can be. The good news? We’ve made things easier by narrowing down our selection of three great options.
Used to provide public information
While digital signage may be great at sharing information in your office, it’s even better when used in public spaces. At airports and train stations you’ll find lots of digitally powered advertising screens letting customers know when their flight is arriving or what gates they should head to. You can even place these signs outside your store or restaurant where people are passing by on foot. Many software services can help you schedule all of these messages. So they’re update regularly, providing customers with up-to-date information as often as you choose. There are a variety of options out there and each of them could help you connect with potential new customers who walk past your building.
