What is IPTV? How does IPTV work?

An online source revealed, ‘’The IPTV market size is projected to grow from USD 50.9 billion in 2021 to 115.2 USD billion in 2026.’’

As you continue to evolve with the new changes around us, from a business front it is important to incorporate new decisions to create a mark. 

Today almost all businesses are using the online platform to generate revenue, including the entertainment industry. 

Currently, IPTV solutions are hitting the market and are becoming the new pathway to access on-demand content. 

If you’re looking to launch IPTV under your brand name, this is a great decision. 

IPTV is making it easy to access any form of entertainment such as live streams or on-demand VOD content better. 

Thus to help you get started with this launch, this blog will be your guide as it covers all the essential information you need to know about IPTV.

What is IPTV?

IPTV stands for internet protocol television. As the name suggests it uses an internet connection to display or access any VOD content. Previously, satellites and cables were the prime tools to access video content on TV.  There were long wires and multiple connections to be made to get started with the television. However, when any natural damages take place, multiple homes would have to pay heavy charges to watch video content on TV. 

Living in 2021 has changed this. Today the internet world has made us all dependent. From searching information to now watching content, solutions such as IPTV solutions made it easy to stream any kind of content. 

IPTV uses an internet connection to broadcast any video content, such as live streams, on-demand video content, etc. 

There are currently three types of IPTV:

• VOD IPTV- Here is when Netflix and related services come into the picture. You subscribe to their services and choose the content from the unlimited library they offer
• Time-shifted IPTV- Here channels can start to live stream content on the IPTV. These include news channels, etc.
• Live IPTV- This refers to watching live VOD broadcasting content on the IPTV. 

How Does IPTV Work?

IPTV can be accessed on any PC monitor or TV. The content can be accessed with the use of an internet connection. 

A setup box is used to make it easier to access content that has been subscribed by the user. 

Video servers make content accessible via fiber optic cables and the internet connection. 

IPTV architecture defines the entire process of how IPTV works. The IPTV architecture is divided into two, centralized and distributed. The centralized architecture is user-friendly and doesn’t require the need of large content management systems as the media content is stored on the centralized servers. 

Distributed architecture functions similarly to a centralized architecture where they scale as per the demands. This is better when dealing with larger server networks. 

5 Types of IPTV Services

When you consider offering IPTV services, the list is multiple.

Thus we have covered the top 5 ones:

1. VOD

VOD stands for video on demand. With the help of the video-on-demand library, users can easily access any VOD content without restrictions. 

2. Near VOD

Near VOD refers to the pay-per-view concept. Here the content to be streamed is aligned as per the schedule. Users at their convenience can watch the relevant content. 

3. Time-shifted TV

Time-shifted TV allows users to watch streamed content for later. There is even an option to pause or rewind the content. 

4. TVOD

TVOD under this topic stands for TV on demand. There would have been instances where you would miss out on your favorite TV shows or movies. With TVOD, your programs can be easily recorded and watched at your convenience.

5. Live TV

Live TV refers to watching broadcasted content. For instance, watching live matches which are still being broadcasted at that moment. 

What Does The Future Hold For IPTV?

An online source revealed, ‘’the global IPTV market is estimated to increase at a CAGR of around 18.01% to make USD 93.59 billion in 2021 which is quite higher than 2015 as it was around USD 34.67 billion.’’

IPTV is making it easier to access content with a tool that has a significant value today, the internet. As the world goes digital, the rise of IPTV will guarantee to have a great future as it is a new way to access exclusive content. 

Online sources also revealed, ‘’Revenues will reach $79.38 billion by 2020 compared with $24.94 billion in 2013, growing at a solid compound annual rate of 18.1%.’’

Conclusion

The creation of IPTV is no longer a hassle. 

Business owners or video broadcasters can make use of the best IPTV services available in the market. 

These IPTV providers offer tons of features and multiple revenue models that will help you cater to your different types of audiences. 

So, when do you plan to get started?

When will you start your own IPTV business in 2022?

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