What is Content Creation?
Content creation is known as the process of researching and finding interesting topics and producing different content based on these topics. Content creation involves forming a strategy, which involves keyword research, as well as competitor research. For content marketers, content creation can be one of the most time-consuming tasks. It is considered to be the foundation of all different types of digital marketing efforts. Since content can be produced in many different forms, such as blogs, articles, videos, and more.
The process of content creation can be more complicated than we would like. Your content needs to be high-quality and engaging for your target audience. Studies have found that quality content published by businesses and brands makes it 131% more likely for customers to do business with you.
Why is Content Creation Important?
Content creation can do a lot for your business’s growth. Like with every other marketing strategy, content creation requires a significant amount of planning, strategizing, and effort. You want to produce and publish content that compels your target audience to engage with you and trust you enough to do business with you. Since the digital world has rapidly evolved in the past 20 years or so, content has witnessed a huge shift from just being text-based to audio and video content.
Specifically, videos and podcasts have become extremely popular forms of content that most internet users are consuming. In the United States of America, 55% of users are eager to consume video content from brands and businesses that they often interact with. This preference that internet users have has led digital marketers to focus on content creation. As we mentioned earlier, content creation can take time and skills, which business owners can lack in most cases. That is why you can hire a reputable content creation company, such as Book Writing Experts, to produce high-quality content for your business. Book Writing Experts offer a wide range of content creation services that include ghostwriting, eBook writing, article writing, blog writing, and much more.
Traditional Marketing:
Studies have shown that in comparison to traditional marketing, content marketing can generate 3x more leads. Content marketing is significantly more affordable than traditional marketing. Another research has found that 61% of purchases made online are the result of a customer coming across and reading a blog about a business or brand. This is why content creation is an essential part of running a successful business.
The content you publish does not only exist on your business’s official website anymore. Social media platforms have become great marketing tools since they have harnessed a huge number of users in the past decade. Social media platforms serve as a more direct way to provide your target audience with engaging content. They also help you to interact with your customers and potential customers effectively. If done correctly, you can utilize the power of social media to expand your business and generate more sales.
Types of Content Used in Content Marketing
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Blog Posts & Articles
Blog posts and articles are used to educate, entertain, and move target audiences. This type of content has ruled the internet for many years. High-quality written content can drive a large amount of organic traffic to your website. Simultaneously, it educates consumers across the globe about the services and products your business offers. Through blog posts and articles, you can also provide your business’s backstory, mission, values, and more. This means that your website and content will pop up on top results whenever a consumer searches for the keywords that are relevant to your business.
This increases organic traffic and helps your website gain inbound links. Recent research has shown that businesses that include blogs in their content marketing strategy have a 13% higher chance of generating more ROI.
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EBooks
EBooks serve as great and long-lasting lead magnets. It’s true that producing an eBook is a lengthy process and can cost you a significant amount of money. But many content creation companies offer eBook writing services for comparatively lower prices. Their team of talented writers has a vast knowledge of different industries, which they utilize to write high-quality eBooks for businesses. When it comes to the length of an eBook, it could be ten pages long or 100 pages. What matters most is that it provides customers with valuable information. Offer your target audience that will lead them to convert into loyal customers.
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Videos
This form of content has recently gained popularity among internet users. A large portion of users consumes video content on a regular basis. This is sole because videos can be vibrant and engaging when compared to written content. Studies have found that internet users are 4x more likely to watch an engaging video about a product or service rather than read about it. You can include videos in your content marketing campaigns as well as social media marketing campaigns. The best way to utilize your video content is by uploading them on YouTube then linking them to relevant blog posts that you publish.
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Infographics
Since infographics offer factual and valuable data in a visually engaging way, they are considered one of the most popular types of content. Infographics are easy to consume and share for internet users. They can play a significant role in the backlink-building process. This is because infographics are 3x more likely to be shared by users when compared to any other type of content.
Undeniable Advantages of Outsourcing Content Creation
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Save Time
By outsourcing content creation, you can save a significant amount of time. Trusted writing agencies offer different content creation services and deliver high-quality work. Depending on the size of your project, agencies can deliver work in a short amount of time. You can use the time you save from outsourcing your content creation to focus on other projects and areas of your business that require attention.
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Save Money
You might think that hiring a content creation agency for your business will leave a significant dent in your finances, but that is far from the case. If you decide to hand over content creation to your in-house team, you will have to hire either hire new full-time employees, hire temporary employees, or train your current employees to complete your products. All of these options would cost you a lot more than just outsourcing content creation to a reputable agency.
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Utilize Others’ Expertise
By outsourcing your company’s content creation, you can take advantage of the experience and skills of others, especially those that you or your in-house team lacks. Professionals hired by writing agencies have years of experience and skills that can help you build your expertise and image in front of your target audience. High-quality content also helps improve your company’s online visibility, increase your search engine rankings, and spread awareness about your business.
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Results Worth Your Investment
When you outsource your content creation to a leading agency, you can trust them to provide optimized, compelling, and engaging content that will provide tangible results. The money you invest in outsourcing will help you gain more organic traffic, higher search engine ranking, and convertible leads that will result in maximized profits.
