Selling on Amazon is a complex process with many moving parts. Each veteran is missing out on some simple and efficient tools that can be used to make selling simpler or easier to manage.
To be honest, Amazon is constantly innovating new tools to assist sellers with their business. It’s no wonder that even seasoned sellers do not take advantage of the amazing opportunities.
To ensure that this isn’t the case To avoid this happening, here are five basic tools you can employ to improve your bottom line.
A/B testing of A+ content
The Amazon A+ Content feature, also called enhanced brand content, is a product that isn’t available to all sellers. At the present, it is only available to professional and vendor sellers who have their brands registered via the Amazon Brand Registry process.
The sellers who are part of the launchpad and Amazon exclusives’ selling program also have access. Ev, otel ve rezidanslarla giden kadınlar istanbul beylikdüzü escort internet sitesinde.
It’s an exclusive membership that comes with great benefits. It can assist you in creating exceptional shopping experiences for customers.
But, many sellers who can access Amazon A+ content haven’t used the split-testing feature!
For the first step To begin, you must sign in to your seller central account, then go through the Content Manager of A+. This is where you can locate your ASINs that are suitable to be split tested.
In these experiments, Your traffic to split listings is equally split. This will allow you to determine the kind of content that most resonates with your clients.
Tip: If you want to know more about your content, don’t simply try your content out, but also experiment with various modules too. This will provide you with actionable knowledge that will allow you to improve your content for the future!
Requesting an evaluation
Finding positive reviews on Amazon isn’t easy. Most customers don’t make the effort to leave positive feedback. Given how important feedback is to the overall performance and sales, you should contact them and ask for honest feedback.
Amazon has strict guidelines for contact with your customers, and it’s always risky to contact them directly. However, It has a handy “Request a Review” button. If you click it, Amazon will send an automated message to the user soliciting them to leave a comment!
To access the feature, visit Manage Orders on the seller central, and then select the order. Then, click on the “Request a Review”. It’s that easy!
Listen to the Customer
Feedback from customers is the most effective method to enhance your product and listing. This is why it’s essential to keep track of customer comments and reviews. It’s a treasure trove of data.
Access the entire information using Amazon’s ‘Voices of the Customer feature. You can see any negative feedback as well as the associated product. Also, you can find the method by how the experience was made public!
They are channels that Amazon detects a bad customer experience:
- Reviews of products
- Chat and customer service calls
- Returns/refunds
- Buyer-seller messages
To locate the Voice of the Customer Go to the Performance tab in the central seller.
Pro tip: Be sure to read the good reviews, too. If multiple buyers highlight something about your product they find interesting It is the perfect time to revise your description copy. There is always the chance that you’re not making sales since you’re not communicating effectively the features and advantages associated with your products.
Amazon Posts
This is Amazon’s attempt to bring social media into the world of online retail. Amazon Posts is in beta and content is only accessible through Amazon’s mobile app Amazon mobile app or mobile web. But, it’s an inexpensive and efficient way to advertise your business.
Similar to an online social media platform Amazon Posts is a great method to enhance the message of your brand and connect with customers. As the feature is currently in its beta stage, it’s only accessible to sellers and sellers located in the United States with the brand registered in the Amazon Brand Registry. Also, you must possess an Amazon store page for your company.
Here’s how to start:
- Visit posts.amazon.com
- Log into your account with advertising credentials.
- Create a profile and confirm your brand name
- Upload your brand’s logo
After you have registered to access the service, you’ll be able to immediately begin to publish content.
Amazon Posts have the potential of Posts and are completely free therefore, make sure to make the most of this potential! To find out more about this feature, check out this complete tutorial on Amazon Posts.
Amazon Accreditation
This is Amazon’s way to provide more precise data on all of your channels for marketing – both in and out of Amazon. Amazon is calling it an “advertising and analytics measurement system that can provide you with insight into how your non-Amazon marketing channels affect customer engagement on Amazon.
It can help you determine the most effective channels of marketing. This will allow you to optimize strategies for cross-channel advertising.
The feature is currently in the process of being tested It has restrictions on who can use it.
Reasons to Use Amazon Posts
Are you unsure whether you should use Amazon Posts? Here are five reasons the majority of Amazon Sellers should use it.
- It’s free to use and you can use it to create high-quality photos and content that is professional.
- A tool for branding on platforms. It’s a way to aid in the development of your brand.
- Simple to use- you can reuse material from marketing on social networks (though it is the preferred choice in all instances).
- A visually pleasing piece of content is more likely to be appreciated by customers than a lot of paragraphs of text.
- It’s inspirational. It lets your customers interact with your brand and lets you highlight the benefits of your product while also telling the story of your brand.
Amazon is focused on innovation to benefit sellers and customers alike. You must be informed about all new features Amazon makes available to help you gain an edge.
Overtake your competitors using data-driven decision-making. The greatest part? You can test it by using their free trial! You can try the tools by yourself, or connect with their experts to find out how SellerApp can be of help.
Recommended Guide: How to improve amazon PPC campaigns.
