The market for health-related apps is increasing. There are thousands of health care apps for both consumers and healthcare professionals on the App Store and Google Play. Is it worthwhile to develop a mobile healthcare app? Yes, in short.
People nowadays use health care apps to make appointments, review prescriptions, access medical records, connect with doctors via video calls, and track fitness goals. According to Statista, the mobile health market is expected to exceed $300 billion by 2025.
Isn’t it a problem that you don’t know where to start? Keep reading for advice on building a mobile healthcare app, what technologies to use, and how to monetize your new health app.
Healthcare Mobile App Development In The Future
Advanced technologies have undeniably transformed the healthcare industry. Patients use personalized healthcare apps more than ever before for health advice, video call exams, e-prescriptions, and other services.
There were over 325,000 mHealth apps available in 2017. The demand for such applications has increased in recent years, a large part of which is COVID-19. Social distancing guidelines and closures have increased demand for remote health and fitness classes, diagnostics, and prescription filling. Patients can also communicate with doctors via real-time chat and video to discuss diagnosis and treatment.
Simply put, the demand for medical IT solutions is increasing. So, if you are considering developing a new medical app, there is no better time than now.
What Is Technology Used In Mobile Healthcare Apps?
Understanding what is currently relevant and what technology is booming in the space is an integral part of building a business around the technology boom. In 2021, there are some mobile healthcare app development trends to be aware of.
AI stands for Artificial Intelligence.
Most of the significant healthcare app systems include AI. Diagnosis, treatment, data analysis from medical records, and drug development are examples at a higher level. Not only does it help startups automate processes, but incorporating it into mobile app development can help healthcare providers reduce errors and streamline solutions.
Blockchain Is A Type of Distributed Ledger Technology.
Right, you read it right. Blockchain is revolutionizing not only the fintech industry but also the healthcare industry. Doctors and patients can securely share and store sensitive data by incorporating blockchain technology into the Healthcare mobile app. In other words, it ensures that patient data on healthcare apps are kept secure and confidential.
Virtual Reality
Virtual reality solutions in healthcare are changing the way patients live, and doctors work. Virtual reality-based mobile applications aid in treating a wide range of diseases (autism, post-traumatic stress disorder, anxiety, phobias, etc.)In addition, virtual reality apps help doctors of the future practice and plan surgical procedures.
The potential for virtual reality in the healthcare industry is enormous. Virtual reality will increasingly use to improve the lives of patients and the work of physicians.
Internet of Things (IoT)
The Internet of Things (IoT) has already infiltrated the healthcare industry and transformed medical practices. Doctors can use the Internet of Things to continuously monitor the health of their patients and make appropriate recommendations. In addition, users can constantly monitor health data such as blood pressure, blood sugar levels, heart rate, etc., by connecting a particular medical device to a smartphone. Isn’t that good?
Telemedicine
Even though telecare has numerous advantages over traditional medical visits, no one has previously discussed the benefits of a Medicine Delivery App. Then came the need for remote appointments, medical care, and clinical visits, which made telemedicine more critical than ever.
How Do You Build a Mobile App For Healthcare?
What are the steps you can take to build a successful healthcare mobile app? Here are some guidelines for making a mobile app.
Conduct Market Research
You must understand your competition, the overall market and determine whether your solution is needed just like any other business. You can get the answers to the following questions through market research:
- What Kind of Healthcare Mobile App Would I Build?
- What issue will the app address?
- Who would use it, and why would they do it?
- What are the names of my rivals? What services do they provide?
- What sets my app apart from other medical apps?
You’ll want to spend some time talking to potential customers during this process. Health care professionals doing focus groups, surveys, and even shadowing can help you find what they need and whether your app is useful. Once you have determined that there is a need, it is time to look at the development.
Decide which platform and mobile health technologies to employ.
Which is better, iOS or Android? It’s not an easy decision. Deciding whether to develop an app for Android or iOS is influenced by many factors, including your target audience, app features, project timeline, and budget.
When deciding between these two platforms, keep the geographic location of your target audience in mind. For example, in Western Europe and North America, iOS devices are more popular, while Android is more prevalent in other parts of the world.
Of course, if you want to reach a larger audience, you can develop native apps for both iOS and Android.
Which Revenue Models Are Best For Your Healthcare Mobile App?
The next topic we will cover is how you can make money with your free mHealth app. Please pay close attention to one word: FREE.
Of course, you can assume that charging users to download your medical app is the most direct way to generate revenue. Let me tell you something: The most popular App Store and Google Play apps are entirely free to download. The thing is, there are many other ways to profit from apps. Let’s take a closer look at the best monetization models for healthcare apps.
Freemium
One of the most popular app monetization strategies is the freemium (free + premium) model. This model, as the name implies, provides two versions of the same application. The free version offers basic functionality, while the premium version offers access to additional features not available in the free version.
Specific ads in a particular location
Advertising is one of the most popular ways to monetize apps. However, there is one issue: People despise ads. The good news is that most people don’t mind suitable ads. In other words, only relevant advertisements should be available in your medical application. For example, you can choose brand partners that use GPS, Wi-Fi, or beacons to localize ads.
Fee for registration and membership
Right, you read it right. While providing a free app is the best option, registration and subscription fees are still one of the most common ways to generate revenue. You’re developing a platform that connects doctors and patients (aka patients schedule appointments with doctors). You can charge doctors (not patients) a monthly fee and allow them to register to connect with patients in this case.
If you want users to pay for your app, you can give them free access to all features for a certain period. After the free trial period is over, users need to choose a subscription plan and pay monthly.
Advanced Content Access
Another monetization strategy that works well for apps that provide valuable content to healthcare workers is to charge for it. For example, doctors have free access to a set amount of material. Users must pay to gain access to additional content.
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