Business communication is changing. With this, the need arises to hire new profiles for specialized digital marketing jobs in a specific area. Brands focus their key strategies on online to avoid losing growth opportunities.
Which is why they are increasingly demanding professionals with certain knowledge. Do you want to know what will be the most demanded jobs in digital marketing this 2021? Keep reading!
Most In-Demand Digital Marketing Jobs
Here are some of the most in-demand digital marketing jobs in 2021. Don’t miss out!
Growth Marketing Director
This profile is among the most demanded digital marketing jobs . The salary of a Growth Marketing professional can range from 45,000 euros per year to 60,000.
Today’s businesses need a profile that is capable of working on building
- sustainable
- profitable
- scalable
- replicable and long-lasting marketing strategies aimed at business growth through digital marketing actions.
If marketing and growth strategies are your thing, you cannot miss the first Master in Marketing Automation with which you will learn to apply Lean thinking and the latest trends in Growth to the company.
eSports Marketing
The eSports have entered the industry becoming one of the sectors with greater capacity for engagement and conversion rates of the time thanks to a storytelling based on a successful strategy.
Those in charge of generating all this transmedia narrative are sports marketing professionals , highly demanded profiles within online sports and all associated by-products.
Therefore, within digital marketing jobs, specializing in esports is one of the most profitable long-term outlets. Management of framework events, influencers , large communities or sponsorship strategies are the basic knowledge that all eSports Marketing must have and that you can acquire thanks to our Master in eSports
Digital Project Manager
When we talk about a Digital Transformation Project Manager , we refer to that professional profile in charge of carrying out the entire digitization process of a company . Have you never heard the phrase “if you are not in the networks, you do not exist”? This is one of the most demanded digital marketing profiles in those companies where the digital presence is still scarce, and they want to renew themselves as a competitive advantage.
These types of profiles are essential in an innovative Marketing Department.
With a lean spirit and that needs fast and effective coordination.
If you want to professionalize yourself in this profile we recommend our Master project management training
Influencer Marketing
Another of the most current jobs in digital marketing are influencers . Strategies with influencers are one of the most profitable for today’s digital companies. Carrying out campaigns of this type increases the reach of the brand and the loyalty .
In marketing it is essential to know how to carry out strategies with this new profile. To adapt to the demand of companies, we have developed a Postgraduate in Professional Influencer , with which you will be able to generate sales thanks to these collaborations.
In addition, if what you want is to become an Influencer.
The postgraduate degree gives you the keys to base the business model on your personal brand.
Understanding what the industry is looking for to generate economic sustainability. Being an influencer seems simple, but becoming one requires specialist marketing strategies.
Inbound Marketing Specialist
The Inbound Marketing is directly related to the profession of the Digital Manager. Sometimes their tasks can even turn out to be similar or the same.
On the other hand, currently Inbound Marketing has become essential to carry out less intrusive actions than conventional marketing. The purpose is to get more visits and / or sales through the various digital channels.
For this, Inbound Marketing professionals turn to SEO, web analytics , lead capture and above all, content generation to position in search results and increase the authority of a website.
The Inbound Marketing professional is essential to have knowledge of online advertising. however, the last update of this profile is your knowledge in Sales and automated processes. Get trained in Inbound Marketing with the best Master in Inbound Marketing .
Social Media Manager
The Social Media Manager is in charge of creating, introducing and leading the strategy of a company in social networks , in addition to designing its presence in social media.
He is responsible for providing these social media with a social and strategic focus . Prepares and plans the network action strategy that will be executed afterwards by the Community Manager .
In other words, the Social Media Manager creates the social media plan which must be closely linked to the objectives of the brand. If you want to focus on this profile, consult our Master Community Manager . It is the perfect opportunity to specialize with a solid foundation in marketing.
On the other hand, within the RRSS, one of the digital marketing jobs par excellence is the Community Manager . Companies increasingly have to deal with reputational crises and the creativity of maintaining transmedia storytelling. For this reason, more and more professional profiles will be required who know how to carry out meaningful strategies and that report both qualitative and quantitative benefits to the company. Take a look at our training !
SEO specialist
SEO specialists are the marketing professionals who have one of the most delicate jobs, since the number of visits and sales depend on their work , as well as the reputation of the company or organization.
Therefore, to work as SEO it is essential to have a global vision of the project and a high management capacity.
Currently, he is one of the most established figures in any marketing department. However, updating and basic training is essential to qualify for a quality job. Do you want to become an SEO specialist? Check out our SEO Master !
Social CRM Manager
The CRM is the system that allows you to manage everything that has to do with relationships with customers from the same place . For example, the history of sales, trends, reminders, etc.
The main function of the Social CRM Manager is to manage all the above information taking into account the opportunities offered by the Internet .
In addition, you must analyze all customer parameters and manage communication with them in a digital context and working hand in hand with the Community Manager and the Marketing and Sales department. It is one of the current profiles with the most demand.
Everything you need to know about commercial management can be learned with our Master in Marketing and Sales Management .
RTB Manager
“RTB” stands for Real Time Bidding . This is the live bidding system used by social networks and search engines to set the price of ad impressions and other formats.
Therefore, the RTB Manager is in charge of optimizing the capital allocated to SEM campaigns . We could say that it is like an “ad broker”.
Sometimes, this work is carried out by the SEM specialist, however, in large companies and communication agencies they can be at the forefront of the design of optimized campaigns, where the SEM will execute on a day-to-day basis. If you like working with display, do not hesitate to consult our Postgraduate Program in Programmatic Advertising & Native Advertising to become one of the most specialized profiles within digital marketing jobs.
Traffic Manager
The Traffic Manager is the analyst in charge of evaluating the trends in received traffic and proposing different strategies around these trends. He is in charge of promoting and achieving the established objectives, either with increased sales, visits, interactions, among others.
This profile is going to be one of the most outstanding in 2021. Why? His knowledge allows him to become a good department head thanks to the coordination of all the profiles towards a specific objective. Discover our Master in Traffic Marketing to gain a competitive advantage within the market. Do not miss it!
