Most SaaS companies overlook the potential of reviewing their products on review sites, but leveraging their insights can give you a distinct advantage over the competition. Learn how to use the wisdom of review sites to your advantage by attending a SaaS Scale Session. You’ll leave with a clear strategy to leverage review sites. In addition to the SaaS Scale Sessions, you’ll find helpful tips and tricks for achieving this.
Capterra
If you’re a B2B software company, Capterra is critical to your online review strategy. These sites fulfill the desire of both the user and the B2B buyer for honest, objective reviews. Having the credibility of a reputable review site helps you gain prospects’ trust and close more sales. The Capterra website consistently ranks high in Google for hundreds of software categories and high-value comparison keywords. It is no wonder that Capterra was recently acquired by Gartner, a $25B research and advisory company.
While it isn’t the only source of reviews for B2B SaaS companies, Capterra and SaaS review sites are indispensable to your online review strategy. These websites provide a platform for businesses to gain exposure, build trust with prospects, and improve based on customer feedback. The best way to use these review sites is to establish a review strategy that identifies the best websites for your product, how to garner positive reviews, and how to respond to negative ones.
SaaS reviews are vital to your online strategy.
Capterra and SaaS review sites are vital to your online review strategy for businesses with limited budgets. Capterra is a marketplace for business software, and five million people use it every month. Therefore, a listing on Capterra is essential to your online review strategy since you can reach the right potential clients at the right time. Currently, the market is crowded, but the advantages of a Capterra listing are obvious for newcomers.
The better the review process for your visitors, the more reviews you’ll get. If they can give a good review, they will likely become loyal. And if they’re not, it’s hard for other businesses to catch up. But with the proper review strategy, you can leverage these reviews to build a powerful bottom-of-funnel marketing strategy.
G2
Why are G2 SaaS Review Sites so crucial to your online review strategy? G2 is a website dedicated to SaaS reviews, and they have an established reputation as an impartial, reliable source of information. That means intelligent brands will be willing to leverage the content from these sites to promote their products. They encourage backlinks in 2 main ways: through JVs and brand partnerships. The latter way, of course, is a more lucrative and effective way to rank high constantly.
The G2 growth model is cyclical. It has been successful in generating backlinks to its website. The higher their ranking on G2, the more traffic they can generate from other review sites. They can also pay for better listings, raising their overall domain authority (DA). One such example is VidIQ’s G2 page. Despite having very little content, it is currently the number one organic result for “VidIQ reviews” on Google. By leveraging G2 reviews and the reputation of their users, VidIQ is easily converting new customers.
Essential for SaaS software vendors.
While G2 is essential for software vendors, you can also find reviews from independent sources that are more reliable. Review sites like Capterra and GetApp provide independent appraisals that are more accurate than those published by the software vendors themselves. Moreover, they also feature interactive tools to help users compare products. They have over 1.2 million reviews from real users. They have also become one of the fastest-growing SaaS/B2B review sites.
Creating credibility is the foundation of G2’s success. The principles of credibility, trust, and reliability are the main pillars of G2’s success. G2 has a straightforward goal: to give the prospective customers the information they need to make an informed decision. In addition to fostering trust, G2 also promotes the inclusion of reviews by industry peers. So, if you want to build credibility in the online review process, consider G2 SaaS Review Sites.
Product profiles on third-party review sites
It is essential to build an engaged community around your SaaS product. This community can act as your product’s advocate and guide new users through the use of your product. Your core members will be power users who are the most knowledgeable about your product. Besides being your most knowledgeable advocates, they can suggest new features and help other less-knowledgeable users. To get the best results, build your community around your SaaS product.
Third-party SaaS review sites, such as BrianLett.com, typically have a high domain authority, which helps marketers gauge your site’s ranking in the search engines. A strong review portfolio can lead to higher search results, which can lead to more revenue. It is important to note that customers typically trust existing users’ reviews, not paid reviewers. However, it would be best if you did not assume that all reviews are equally good. Any reputable SEO service provider can explain this to you in detail.
SaaS review sites and your overall marketing strategy.
A product profile on a third-party SaaS review site can be essential to your overall marketing strategy if you want to increase your sales and establish credibility among prospective buyers. Providing your customers with helpful content is key to your online review strategy, and the more reviews you have, the better. The most escort effective review strategy incorporates multiple platforms to achieve the best results. If you’re still unsure about which review sites to target, consider consulting with a marketing consultant to help you decide which ones to focus on.
Customer reviews on third-party SaaS review sites can help you earn the trust of potential customers. They act as social proof for the product, making it more likely that people will purchase it from you. A product page with customer reviews averages 3.5 times more conversions than one without. In addition, adding a discount or offering a deal will differentiate your SaaS product from its competitors.
They are reaching out to customers personally.
One of the most critical aspects of your online review strategy is reaching out to customers personally. It would help if you did this by responding to both positive and negative reviews. If the review is positive, you should thank them and let them know that you will work to make the review more positive. If the review is negative, you should inform them how to change their mind or update their review.
A good SaaS product or service should invite customers to leave reviews. These reviews are essential because they serve as social proof of the quality of the product or service. They can help boost customers’ confidence and increase the chance of returning. Many online review services collect reviews from experts and convert them into educational materials and comprehensive product guides. The top review sites include assessments of both SaaS products and competitors. By requesting reviews, you can also increase your visibility in search results.
Using SaaS review sites to reach out to customers.
Aside from contacting customers on SaaS review sites, you can also use email campaigns to get in touch with your existing clients. You can use review sites such as G2 to reach out to your clients and get their feedback on your product. You can personalize these emails to your needs. You can also offer incentives like Amazon gift cards for positive reviews. It would help if you kept in mind that these strategies require some budget.
Another crucial element in your online review strategy is to follow up on the reviews that have already been written. When customers thank you for the services or products that you’ve provided, follow up with a request to write a review. This way, you can help future customers find the right product or service. Even if a customer reports the study independently, the email request can inspire them to write one. Ensure the email contains an embedded CTA backlink to the product or service.
Boosting credibility
One way to increase your credibility on SaaS review sites is to write reviews yourself. This can help you establish your business credibility and get more people to use your service. You can do this by using a variety of platforms and by providing beta-testing opportunities. These beta-testing opportunities allow you to communicate the benefits of your SaaS product to others. You can also use them to highlight any cons, such as a lack of flexibility.
To build credibility on a SaaS review site, you can contact customers, influencers, and bloggers and get detailed product reviews. Some SaaS companies also incorporate the review platform’s plugins on their websites. These testimonials give you instant credibility boosts and help generate more sales. In addition, you can ask industry influencers to write a feature article about your SaaS product.
SaaS review sites illustrate authentic experiences.
SaaS review sites are a great place to find authentic experiences, but users need to be aware of the reviews they trust. The following tips will help you determine if a review is legitimate. First, ensure that the review site has processes to ensure that the reviews are honest. This will ensure that consumers can trust the reviews and decide whether to use them. With the help of reviews, businesses can make the best choices for their business.
Aside from using the reviews to boost your business credibility, it can also increase your website’s search engine rankings. Backlinks are valuable because they direct people to your website. A SaaS review site with high-quality backlinks from trusted websites will have a higher search engine ranking. However, it is essential to note that this method is ineffective for every SaaS business. Ensure that you have the time to read the reviews and respond.
